E For All Boasts Significant Nintendo Presence

March 29, 2007

While E3’s exclusivity became somewhat of a joke over the years with people finding more and more ways to weasel their way into the event, it’s a sure bet that this will no longer be the case given the new E3’s “invite only” premise. However, those looking to score some hands on time with the newest games still can look forward to the Entertainment for All Expo (E for All), scheduled for October 18-21, 2007 at the Los Angeles Convention Center.

The public show will feature several companies showing their ware, including Nintendo, as even organizers IDG announced today that the company will “anchor” the event, no doubt meaning that there will be Wii and Nintendo DS stations as far as the eye can see.

E for All Expo will offer consumers the opportunity to try out the latest in games and gadgetry, as well as purchase products they enjoyed over the course of the 4-day event at on-site retail facilities. Additional attractions are in the works, including high-profile video game tournaments; job fair/networking opportunities; and an iteration of the Video Games Live touring concert. In addition to the Expo at the Los Angeles Convention Center, the event will take advantage of soon-to-be-expanded LA Live/NOKIA Theatre area directly adjacent.

The Expo was launched in response to strong demand within the consumer audience for an opportunity to see and try new products before they reach store shelves. Event organizers anticipate its mid-October dates will launch an early and successful holiday shopping season for the industry.

“The E for All Expo supports Nintendo’s mission to reach as many types of consumers as possible to expand the world of video games to new audiences,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Our Wii and Nintendo DS systems are all about gaming for the masses, and the E for All Expo will give consumers a chance to try out the hottest new Nintendo video games.”