Norwegian Cruise Line Taps Wii

March 29, 2007

Nintendo announced that its ever popular Wii has been tapped by Norwegian Cruise Lines, as the company has become the first cruise line to offer guests a chance to play the Wii on board its ships.

Wii consoles are currently on NCL’s newest ship — Norwegian Pearl — and all NCL America ships. The Wii will be rolled out on the rest of the NCL fleet by next month. The systems are equipped with the console’s popular pack in game Wii Sports, while Wii Play, WarioWare: Smooth Moves and Excite Truck will also be available.

On each ship, Wii systems/setups will be located in the atrium and other public rooms allowing guests to gather and play against each other while viewing the game on large video screens. Each ship’s Kid’s Crew facility will also feature two Wii kiosks providing kids-only fun. The ships will also host tournaments and other activities around the games.

This sounds like the the absolute perfect captured audience for the Wii, and given the brevity of most cruises, patrons are almost guaranteed not to get board. And guess what they are likely to go out and guy once the dock ashore? Given that they can find a Wii in stock.