NYC goes platinum with Pokemon Platinum launch party

March 17, 2009

Pokemon has been a craze since it debuted in the US more than 10 years ago and the newest game in the franchinse is but a week away. Nintendo announced plans to hold a launch party for the game at the Nintendo World Store in NYC on March 21st, a day before it’s available anywhere else. Gamer’s will get a chance to demo AND purchase Pokemon Platinum early while hanging out with other Pokemon fans.

Game sales start at 11am while the launch festivities will be held from 12-4.

Press Release

REDMOND, Wash.–(BUSINESS WIRE)– The March 22 launch of the Pokémon™ Platinum Version video game for the Nintendo DS™ system is almost upon us, and Pokémon fans are already buzzing with anticipation. This new game in the storied franchise brings a host of new features, including the mysterious new Distortion world, never-seen-before forms of powerful Pokémon, exciting online games in the new Wi-Fi Plaza and strategic battles that are the hallmark of the main Pokémon game series.

“The Pokémon franchise has been a force since it came to the United States more than 10 years ago,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “To date, our two most recent games in the core Pokémon series, Pokémon Diamond and Pokémon Pearl, have sold more than 5.3 million in the United States alone. Pokémon Platinum Version brings fans a set of new challenges, fun and entertainment.”

On March 21, Nintendo will host a blowout launch celebration for the game at the Nintendo World store in New York. Pokémon fans will be able to demo and purchase the game a day before it’s available in other retail stores. Rockefeller Plaza will become a Pokémon fan’s paradise with a myriad of Pokémon activities, including game-play kiosks showing off the game and its online capabilities, the “Pokémon Platinum Plunge,” where Pokémon fans will get a chance to win a copy of the Pokémon Platinum Version video game, and opportunities to take photos with their favorite Pokémon characters.

Consumers enjoy Pokémon games, in part, for both their social aspect and their re-playability. For instance, in the new Wi-Fi Plaza, up to 20 players with wireless broadband access from around the world can connect together to experience mini-games, take part in parades and even see a fireworks show. And players who visit the Global Terminal can post their Pokémon for trade to other players around the world. This allows for a greater variety of Pokémon that a player can collect, and also allows players to get Pokémon from other countries, which have become sought-after by many fans. Also the new Global Terminal allows players to use a new item, the Vs. Recorder, to save and post “videos” of their best battles online for everyone to see.