Swag Attack: Mass Effect In Distress

April 7, 2007

No question that BioWare’s Mass Effect is one of the most anticipated Xbox 360 title on the horizon, a fact not lost on the game’s marketing team who just sent over a bit of tangible viral marketing for the upcoming action RPG. Earlier today a nondescript package showed up containing an equally unassuming black box and an “unsigned letter” describing a galactic threat. The package held a 128MB thumb drive holding a video containing a new, and dare I say awesome Mass Effect video, as seen below. Enjoy.