Third-party publishers don’t “get” the Wii, says Nintendo’s Fils-Aime

November 19, 2008

In an interview with Forbes, Nintendo of America president Reggie Fils-Aime says third-party publishers still don’t know how to take advantage of the Wii’s success.

“I will be able to say our licensees ‘get it’ when their very best content is on our platform,” he said. “And with very few exceptions today, that’s not the case.”

Fils-Aime told Forbes that while third-party publishers are taking advantage of the Wii’s motion controls in their games, they aren’t making games that satisfy the Wii’s diverse audience. He said Wii players want the same games that are popular on other consoles, but publishers haven’t been bringing them to the Nintendo system.

In the interview, Fils-Aime also said he expects production of Wii consoles will have a “good shot” of meeting demand, while admitting that Wii Fit units will likely sell out. He hinted at future plans for community features on Nintendo systems, as well. “The issue is that we define community differently than our competitors,” he said. “Our consumers do want a sense of community and we’re going to deliver that, but in a way that is unique to Nintendo.”