E3 downsizing confirmed

July 31, 2006

Yep, it’s official. E3 will be a smaller and more “private” event in the future with no more booths and public presentations.

Honestly, I don’t see the point anymore. The GDC does the targeted approach already, and probably will do a better job than this. Without all the big hype, I think the show will be redundant, or will be overshadowed by another big show. Events like PAX may gradually take over as the more public face of the marketing machine, much like local cons do for the comic industry, but who knows?

I’m not sure an industry that has built itself up on hype and marketing can stay without a large event like E3 for long.

[url=http://today.reuters.com/news/newsArticle.aspx?type=domesticNews&storyID=2006-07-31T182721Z_01_N7V366265_RTRUKOC_0_US-MEDIA-VIDEOGAMES-E3.xml&archived=False]Video game trade show E3 to get more “intimate”[/url] (Reuters)